Kathy Hochul
With pediatric hospitalizations still on the rise, Governor Kathy Hochul is announcing a new campaign to increase COVID-19 vaccination rates among children five and older.
Hochul said in a COVID-19 briefing on Tuesday that 91% of 5 to 11 year olds hospitalized in December due to COVID were unvaccinated, “Doesn’t have to be that way. Unnecessary, preventable.”
Hochul said over a half million children have already gotten their first dose so far.
The #VaxForKids campaign includes new marketing efforts to reach parents and guardians in English and Spanish. This includes advertising on television, radio, and digital – including search and streaming. As part of the program, a new public service announcement featuring Acting State Health Commissioner Dr. Mary Bassett will launch statewide with a focus on reaching parents and guardians of children 5 – 11.
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