A campaign aimed at ending mental health stigma is expanding into Chautauqua County.
A $7,000 grant from the State Office of Mental Health will allow the Anti-Stigma Coalition to expand their “Join the Conversation” awareness campaign into the county.
The Coalition’s campaign promotes mental health awareness and fights the stigma surrounding mental illness, which can be a barrier preventing people from seeking the help and treatment they need.
The Coalition has already implemented a comprehensive, multi-media campaign in Erie and Niagara Counties, including broadcast, website, social media, digital advertising, email, and grassroots tools to get the message out. The effectiveness of the campaign has been tested with a third-party polling organization that surveys community attitudes and have found the campaign is making a positive difference in people’s views of mental illness and treatment.
The decision was made to expand the campaign into Chautauqua County to reach its 53,000 households. The Coalition will use the grant funds to increase digital and social media, include Chautauqua County resources on the website, produce county specific materials, and conduct outreach and other events in the county.
For more information, visit letstalkstigma.org.
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